Headlines Catch People's Attention
Subheadlines draw them in further.
A lame headline will often lead to the text getting skipped. Here you can add a description of what people might need if they were taking a deeper look.
Specs, overview, more details? Whatever you need to answer some questions. Put it all here. Again, not too many lines per paragraph or it will seem like too much to read. Remember, people scan websites.
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